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You should bring experience in programing, designing, administrating and/or developing websites and be willing to continously upgrade your knowledge. Because this is a startup, we do not expect an expert. What you should bring however are the needed basics.
Gathering and writing stories should be something you enjoy. You will find and talk to customers and will create content afterwards. You will also be responsible for social media and will help us to increase our reputation. SEO-skills would be helpful either.