råbowls
fast food is oh, so convenient, but it is making us and our planet sick. vegan health food is trending, but no accessible concept has established itself yet.
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a vegan bowl and juice concept that unites the spirit of slow food with the convenience, taste, and accessibility of fast food.
Zielgruppe
Young Urban Professionals
Herausforderungen
Scaling the business.
open a flagship store (±100m2) in a cosmopolitan city with a high share of efficiency- and globally-oriented young urban professionals. build valuable connections and partnerships with local businesses by direct sales, opening a huge customer base of both businesses and their people, and increasing brand awareness for little investment. move all production to a central kitchen that supply smaller centrally-located ‘cash cow’ stores and business caterings.
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