We provide a native app for parents to experience family moments that really matter and build meaningful relationships with other like-minded families
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We provide a native app for parents to experience family moments that really matter and build meaningful relationships with other like-minded families.
Zielgruppe
## Persona 1: Sandra (40y.) is in a happy relationship with her husband Markus (42y.). She enjoys her job, but it is very demanding. She loves her daughter Marissa (11 y.), even though she is already worried about her upcoming puberty. Sandra misses the moments she shares with Marissa. Marissa is becoming more and more independent, but she is still too young to be on her own in life. Marissa looks at her smartphone more than 50 times a day,Sandra is also constantly looking at her smartphone, laptop or tablet which disrupts conversations and interactions with each other. The apps Marissa uses are unfamiliar and incomprehensible to Sandra. In general, Sandra has to admit to herself that she no longer understands her daughter and is afraid of the progressive separation.
## Persona 2: Mia (30 y.) moved with her husband Tom (35 y.) and her daughter Lisa (4 months old) from berlin to munich. Her Parents still live in Brandenburg. Mia is educated, employed, a digital native, wellness minded and concerned about how to be a good mom, how to raise her daughter and how to meet all the different kind of expectations (continue to make a career, be a housewife and mother, do not lose yourself).
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