Marketing Lead, „grown up“ in advertising agencies and then moved over to the client side.
Industries I have experience in:
Automotive (OEM & supplier & dealerships), Education/Ed Tech, FMCG, Media & Publishing, Trade & Retail, Advertising
This gets me excited:
Brand Building and Brand Strategy, Challenger Brands, Transformation, Digitization, Marketing Automation & AI, Digital Platforms, Digital Products and SaaS, B2B & B2C/DTC alike, Premium Brands
I love strategic tasks, know my way around all relevant marketing disciplines and enjoy bringing cross media initiatives to life. As a person who likes to challenge the status quo and is goal-oriented I support objectives and optimization based on relevant data and KPIs.
How positive dynamics within a team of highly motivated people influence and affect the business results is exciting me every time and keeps pushing me further. I enjoy leading and working in agile, international and interdisciplinary teams as this comes along with valuable insights which not only benefit the project but also broaden my personal horizon.