Head of Marketing wanted for Poppeditzje

Extensive experience in marketing, particularly in the consumer goods sector, with a preference for the food industry.
Proven leadership skills with the ability to inspire and manage a marketing team.
Expert knowledge in digital marketing and e-commerce.
Strong analytical skills with experience in data-driven decision making.
Excellent communication skills, both verbal and written.
A customer-oriented approach with a focus on creating marketing strategies centered around consumer needs.
Experience in budget management and resource allocation.
Passion for Poppeditzje’s mission of sustainable and healthy food solutions.

• Marketing Experte
• Social Media Ads
• Social Media
• Leadership skills
• Eigeninitiative

- Develop and implement strategic marketing plans to meet company objectives.
- Lead and mentor the marketing team to promote growth and achieve marketing targets.
- Manage digital marketing strategies, including SEO, PPC, social media, and e-commerce.
- Utilize analytics to guide marketing decisions and assess the effectiveness of campaigns.
- Foster innovation and creativity in promotional campaigns and product offerings.
- Maintain effective budget management to maximize ROI.
- Ensure all marketing activities align with Poppeditzje’s values and mission.

- The opportunity to lead a growing brand with a significant impact on children’s nutrition.
- A creative and supportive work environment.
- The possibility to be involved in Poppeditzje as a stakeholder, contributing directly to our future and sharing in our success.

To be the leading provider of nutritious, high-quality meals for babies and children across Europe, empowering parents to nourish their children effortlessly.

Supportive Work Environment: Fostering a team-oriented and supportive atmosphere where collaboration and open communication are encouraged.

Work-Life Balance: Understanding the importance of family, you might offer flexible working hours, the possibility of remote work, or part-time positions to help employees manage their work and personal lives effectively.

Opportunities for Growth: Providing training and development opportunities that allow employees to enhance their skills and grow professionally within the company.

Competitive Compensation: Offering fair wages, potentially supplemented by performance bonuses or profit-sharing schemes to reward hard work and success.

Health and Wellness Programs: Since your business revolves around health and nutrition, you might also offer wellness programs, health-related benefits, or discounts on nutritious products to promote a healthy lifestyle among your employees.

Innovative Culture: Encouraging innovation and new ideas, especially in creating new recipes or refining existing ones, which could involve employees in the creative process of the business.

Join Poppeditzje and take the lead in shaping your future and ours! We're offering unprecedented opportunities to not only join our team but to head your own department. With us, you'll have the autonomy to make key decisions and drive your area of expertise forward. This is more than a job; it's a chance to build and lead, turning your vision into our reality. Step into a role where your leadership can flourish and where your career will thrive with the growth of the department you establish.

Challenges

Market Expansion: Expanding into new markets poses logistical and regulatory challenges, particularly when entering different regions or countries. Understanding local market demands, regulatory requirements, and cultural nuances are crucial.

Budget Finding: The primary challenge in budget finding is securing adequate funding to support operational and growth initiatives. This involves navigating cash flow management, investment procurement, and possibly adjusting the business model to ensure financial stability. It's about balancing the need to invest in expansion while maintaining enough liquidity to cover daily operations.

Branding and Marketing: Building a strong brand that resonates with a broader audience will be crucial. This involves strategic marketing campaigns, effective online presence, and engaging with customers through various channels to build loyalty and brand awareness.

Supply Chain Management: Enhancing the efficiency of your supply chain to handle increased production and distribution demands is vital. This involves optimizing inventory management, improving supplier relationships, and potentially automating certain processes to reduce costs and increase reliability.



Talent Acquisition and Management: As the company grows, attracting and retaining the right talent becomes increasingly important. Developing a strong company culture and offering training and development opportunities can help maintain a motivated and effective team.

Target group

Families (D2C): Offering convenience, nutrition, and taste for busy parents and growing kids.

Hospitality (B2B): Providing reliable, scalable, and customizable meal solutions to enhance family dining experiences.