CMO / VP of Sales wanted for TechSpokes Store (a branch of TechSpokes Inc.)

We are seeking a highly skilled and motivated CMO / VP of Sales to lead and expand our marketing and sales departments. This role is crucial for driving our company's exponential growth by executing comprehensive marketing strategies, optimizing sales funnels, and building robust partnerships.

The ideal candidate will have a strong background in B2B marketing, sales strategy, and team management, with a proven track record in scaling businesses. Prior experience in sales management and SaaS is required.

Required Skills & Experience

Skills:

- Strong networking and business relationship-building skills.
- Excellent communication and organizational skills.
- Proficiency in structuring and strategic thinking.
- Strong analytical skills and ability to work with numbers, data, and logic.
- Ability to push and get things done efficiently.

Experience:

- Proven experience in B2B marketing and sales, particularly in the technology or SaaS industry.
- Strong background in CRM, CX, marketing analytics, and digital advertising.
- Experience in managing and leading full-time employees.
- Demonstrated success in scaling businesses and driving exponential growth.
- Expertise in building and optimizing sales and marketing funnels.
- Proven track record in partnership and network development.

This role offers a unique opportunity to shape the future of TechSpokes Store, drive significant growth, and make a lasting impact on the company's success. If you are a dynamic leader with a passion for marketing and sales, we invite you to apply and join our innovative team.

• Sales
• CRM
• CRM und CX
• Marketing B2B
• Marketing Analytics
• Sales and Marketing
• Management
• Hiring experience
• Strategy
• Partnerships
• Advertising

You have strengths in...

• getting in touch with people
• networking and business relationships
• words and communication
• numbers, data and logic
• organizing and keeping stuff tidy
• pushing and getting things done
• structuring and strategic thinking

You already have...

• worked as fulltime employee
• lead fulltime employees

Key Responsibilities

Marketing Strategy & Execution:

- Finalize initial marketing efforts by creating lead magnets for each product, automated email follow-up sequences, and selecting primary communication channels.
- Launch inbound marketing campaigns and create ad campaigns to boost traffic to landing pages/lead magnets.
- Set up continuous marketing optimization systems to monitor and improve the performance of campaigns and expand communication channels.
- Optimize systems for marketing scaling.

Sales Strategy & Execution:

- Develop and implement a comprehensive sales strategy to drive subscription growth.
- Build and manage a high-performing sales team to execute the sales strategy.
- Identify and engage with potential third-party partners and resellers to expand the company's reach.
- Build and optimize conversion funnels for resellers and oversee direct outreach campaigns.

Team Leadership:

- Lead the marketing and sales teams, ensuring alignment with company goals and effective execution of strategies.
- Hire, train, and develop team members, fostering a collaborative and high-performance culture.
- Provide regular performance feedback and support the professional growth of team members.

Performance Monitoring & Optimization:

- Set up systems to monitor key performance indicators (KPIs) and track the effectiveness of marketing and sales initiatives.
- Continuously optimize messaging, campaigns, and outreach strategies based on performance data.

Partnership Development:

- Identify target audiences for resellers, build profiles, and align communication strategies.
- Launch marketing campaigns to recruit resellers and continuously optimize outreach messages and conversion funnels.


Challenges & Opportunities

Initial Marketing Setup:

- Creating and optimizing lead magnets and automated email sequences.
- Selecting the most effective communication channels for inbound marketing.
- Designing and launching ad campaigns to drive traffic and generate leads.

Continuous Marketing Optimization:

- Implementing systems to monitor and optimize marketing performance.
- Expanding communication channels and ensuring message rotation for effectiveness.
- Preparing marketing systems for scaling efforts.

Building a Third-Party Partner Network:

- Identifying and profiling target resellers.
- Aligning communication strategies with reseller profiles.
- Developing and optimizing conversion funnels for reseller outreach.
- Launching campaigns to recruit resellers and continuously improving outreach efforts.

Team Development & Leadership:

- Building a high-performing marketing and sales team.
- Ensuring alignment with company goals and effective execution of strategies.
- Providing ongoing training, development, and performance feedback to team members.

Performance Monitoring:

- Setting up and tracking KPIs to measure the effectiveness of marketing and sales initiatives.
- Continuously optimizing strategies based on performance data to achieve business objectives.

At TechSpokes Store, we recognize the value of our leadership and sales team in driving our success and are committed to providing a competitive and rewarding compensation package. The compensation for the Chief Marketing Officer (CMO) / VP of Sales role includes a blend of equity, bonuses, and sales commissions designed to align incentives with company performance and individual contributions. Below is a detailed overview of the compensation components, ensuring a comprehensive and motivating package for our prospective CMO/VP of Sales.

In recognition of the critical role the CMO/VP of Sales will play in the early stages of our growth, we offer an exclusive opportunity to earn higher compensation. During this initial phase, before the establishment of a fully staffed sales department, the CMO/VP of Sales is eligible to receive the totality of the payable commissions. This unique arrangement ensures that the efforts and contributions of the CMO/VP of Sales are fully rewarded, providing a strong financial incentive to drive early sales and establish a robust foundation for future growth.

Compensation details:

Equity:

- Equity Share: 8% vested over 4 years with a 1-year cliff.

Bonuses:

- Executive Bonus:
-- All executives share 2% of net company profits yearly.
-- Bonus is calculated pro-rata based on the position dates if not employed for the full year.

- Employee Bonus:
-- All employees, including executives, share 3% of net company profits yearly.
-- Bonus is calculated pro-rata based on employment dates if not employed for the full year.


Sales Commissions:

All sales commissions are based on net sales results:

- Net Sales Result: {Gross Income} - {Sales Taxes} - {Third Party Reseller Commissions}

The Net Sales Result is split into two commission pools:

- Acquisition Pool:
-- New customer net sales result (new acquisitions)
-- Commission Rate: 20% (+5% if goal reached)

- Recurring Pool:
-- Existing customer net sales result (recurring subscription, upsells)
-- Commission Rate: 10% (+5% if goal reached)

Each sales team member is assigned value points based on their position:

- Intern: 4 points
- Representative: 6 points
- Manager: 8 points
- Lead: 10 points

Commission Calculation:

- Money Amount for Each Pool = ({Pool Value} * {Pool Commission} / {Total Number of Points across the Whole Team} * {Personal Number of Points}) - {Commission/Employment Taxes (if applicable)}
- Total Commission Paid = Sum of calculated money amounts per pool.

Additional Information:

Commission payments are subject to applicable employment or other taxes based on your location and contract type.
For more details about location-specific information, feel free to reach out.

An online store where you can subscribe to the premium tools we have developed since 2011 for the business clients of our primary project. Saves time and money.

Premium plugins for business websites powered by WordPress. Add-ons to a website that save you time and money while boosting your performance.

Challenges

We've covered the tech parts of the software as a service model:

- Product development, testing;
- Subscription model, pricing, license management, authorizations;
- tech support, documentation;
- analytics, reports, primary KPIs tracking.

We also added the Affiliate Platform to allow automated reselling of our subscriptions by third-party partners.

Things left to do at this stage:

- Finalize the initial marketing:
-- Create lead magnets for each product offered,
-- Create automated email follow-up sequences to move leads toward the purchase,
-- Select the primary communication channel and launch an inbound marketing campaign,
-- Create ad campaigns and boost traffic to landing pages/lead magnets.

- Set up continuous marketing optimization:
-- Set up systems to monitor the performance of the above and implement rotation of messages (conversion pages/ads) to optimize marketing performance.
-- Set up systems to expand the communication channels and monitor their performance/message rotation,
-- Optimize the above systems to get ready for marketing scaling.

- Build third-party partners network:
-- Identify the target audience (resellers) and build profiles,
-- Align communication with target profiles,
-- Build conversion funnels,
-- Outreach to the target profiles with appropriate messages directly,
-- Launch a marketing campaign to recruit the resellers,
-- Implement message/funnel optimizations and tracking to continuously supervise the partners' outreach.

All the above leads to the conclusion: we need to build our marketing and sales departments to execute the above plan and start sales growth.

So the appropriate team extension is required at this point to allow exponential growth.

Target group

Businesses that use WordPress to power their websites, especially:

- Websites with high user engagement,
- Niche oriented publishers,
- Travel industry-related publishers,
- Professional vacation rental managers,
- Niche E-commerce websites,
- How-to websites,
- Online magazines.

Common criteria:

- High number of comments/reviews/user interactions;
- The business model depends on a higher number of page views (publishers who sell ad space) and/or selling a variety of products/services to their target audience;
- WordPress CMS used to build the website.