CMO wanted for Disability Tech Startup

Looking for someone who has experience in advertising ecommerce products through social media as well as building advertisement campaigns with multiple ad sets and creatives. This opportunity would be a great fit for someone who knows how to communicate a brands messaging to the world. Would be great but not essential if they have a good grasp on design concepts and can collaborate with a designer to bring the messaging to life through graphics and videos/images.

Someone who is not afraid to pick up the phone and call potential b2b customers (this might not be your core skill set but something you'd be willing to do and learn along the way with the intention of the next hire to be someone to solely focus on sales - we all pitch in with this!)

• Marketing
• Copywriting
• Social Ads
• Social Media Ads
• Social Media

You have strengths in...

• getting in touch with people
• words and communication
• design and visuals

You already have...

• worked as fulltime employee

Develop Social Media Ad Campaigns: Build and manage ad campaigns with multiple ad sets and creatives across platforms like Instagram, Facebook, and TikTok.

Brand Messaging Strategy: Craft and communicate clear, impactful brand messaging tailored to neurodivergent families and the B2B disability tech market.

Collaborate on Visuals: Work closely with designers to translate messaging into engaging visuals, including graphics, videos, and images.

Analytics and Optimization: Track and analyze campaign performance, using insights to optimize ads for better reach and conversions.



Audience Targeting: Define and test broad, interest-based, and advantage+ audiences to optimize paid ad spend and increase ROI.

Collaborate on Marketing Strategy: Assist in refining MEGGI's overall marketing and sales strategy, aligning it with the company’s vision.

Multi-channel Content Management: Plan and schedule content across different channels, ensuring a consistent brand voice and message.

Market Research: Keep track of trends in both ecommerce and the disability tech market to adapt marketing strategies accordingly.

-- where ever possible (if at all) --

Sales Support: Contribute to sales pitches and presentations, working with the team to build B2B relationships.

Lead Generation and Sales Outreach: Identify potential B2B clients (e.g., allied health professionals) and engage in direct outreach, including cold calling when necessary.

We are not in a position to offer a salary but we can offer a significant equity percentage and commission on all sales made for a period of time.

Building tools for neurodivergent mind or other disabilities. Growing into the B2B market focusing on allied health professionals. Focusing on Disability Tech.

MEGGI tags are connected to a digital list, designed specifically for neurodivergent individuals and others with executive dysfunction challenges.

Challenges

Honing our messaging. Marketing the brand through paid advertisements and b2b sales calls. Building on top of our MVP to meet the needs of the b2b market.

Target group

Neurodivergent individuals, often busy mothers and working professionals juggling a lot of priorities.