Description Marketing Activities
Our marketing activities should be very lean and automated, so that the marketing activities remain flexible and controllable. To achieve this, we want to use the inbound marketing approach to create and publish knowledge about the Loci method, efficient learning and about our pilot projects.

We follow an inbound marketing strategy. You should be able to write blog articles and social media posts. Cool if you are familiar with the digital marketing mix (social media platforms like [Instagram, Twitter and FB]). Our main target audience is in the MSA- high school graduates. Therefore, we assume that Instagram and Tiktok are important channels. Ideally, you can feed these channels and you have already run campaigns with tools like Hubspot or Mailchimp or dare to do so in the future. Optimally, the same applies to crowd-funding and Adwords or Facebook campaigns.