Horse-Up aims to revolutionize the world of equestrian sports and horse management through digital means and improve the horses treatment results.

Achievements

Team
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Prototype
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Users
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Partners
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Revenue
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Investors
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What we offer

Horse-Up aims to provide a collaborative health database software with social community features to ensure that various stakeholders in equestrian sports (B2B & B2C) are centrally connected in order to achieve better treatment results for horses and reduce search, communication, and organizational efforts on both the demand and supply side.
The main concept has already been tested and a startup scholarship is in prospect to bridge the financial gap.

Target group

various stakeholder in the equine industry like horse owners, vets, saddlers, farriers, osteopaths etc.

Challenges

Develop the core product and its' software architecture
Feedback and iteration loops
Interface programming
establishment of a great company with its' values, vision and culture

Our Story

As an animal lover and dedicated horse enthusiast, I spend a large part of my free time in nature and with animals.
Due to my education and professional experience, I can't help but see the potential for improvement in search, communication and organizational processes, especially in the horse world. I also came to the realization that suboptimal treatment results are achieved by health specialists due to a non-transparent health data basis. After several months of work experience in a horse training stable and intensive observations, discussions and research, the solution approach and the start-up idea have been adapted to real problems faced by various players in equestrian sport and are now just waiting to be implemented technically.
That is why I am now looking for a Co-Founder who will be responsible for the technical development and implementation of the core product. A prototype in Figma (UX & UI) is already in progress.

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