Have you seen the IMDB ratings of movies? Imagine the same for clothes where people can see their impact on the environment before buying.
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What we offer
As a startup, we offer to help customers to make better decisions when it comes to buying clothes.
We provide a platform where they can see the rating of each piece of clothing in terms of their impact on the environment and the society.
Our Story
I am an engineer by profession and around the start of the Covid outbreak, I was doing home office. And during that time, something hit me. That what I am doing had no real impact on the world.
Around that time, I also went to a Toastmasters event. There, I heard a speech about the environmental impact of the fashion industry. I went home and started reading more and more about the issue.
I was shocked to see that to make one cotton T-shirt, it takes 3000 liters water (equivalent to 37 bathtubs). I opened my closet to imagine what all went into making these clothes.
As I read more, I found that this should be written next to the label. The impact of every piece of clothing before we buy. So we can make informed decisions. And that's how I got this idea.
Around that time, I also went to a Toastmasters event. There, I heard a speech about the environmental impact of the fashion industry. I went home and started reading more and more about the issue.
I was shocked to see that to make one cotton T-shirt, it takes 3000 liters water (equivalent to 37 bathtubs). I opened my closet to imagine what all went into making these clothes.
As I read more, I found that this should be written next to the label. The impact of every piece of clothing before we buy. So we can make informed decisions. And that's how I got this idea.
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